Shark Bait Ooh-ha-ha..

SHHARRRKK Week is amongst us and is swimming its way on the Lush website. 

We all know how much of a big deal shark week is, and what a great way to embrace this deep sea adventure by stopping by the Lush USA website. Lush has created a Limited Edition Shark Fin Soap in honor of this event. They have partnered up with Discovery Channel's Shark Week, and United Conservationists, to raise awareness and stop slaughter for shark fins. The movement is #finfree and anyone can join by signing a petition or purchasing the Limited Edition Shark Fin Soap. Lush states, "100% of the price of this soap will be donated to United Conservationists, a non-profit organization dedicated to the protection and conservation of sharks through its Fin Free movement."

This soap contains deep sea ingredients like softening seaweed, scrubby fine sea salt and zesty lime oil. The fresh sea salt and seaweed leaves skin feeling smooth and soft without a splash in the ocean. 

I can't think of a better brand to support Shark Week than Lush, a company that actively fights animal testing. The website's blog features 6 Common Shark Myths Debunked, Tips for starting a Fin Free chapter in your city, and a few other products to splash in. 

Lush's brand-building has sparked an interest in all viewers entertained by this event. Check out the comments on the page and see what gives this 5 star rating soap its sea-spiration!! Don't forget to join this #finfree movement and sign the petition. "Fish are friends, not food."- Bruce

http://www.lushusa.com
http://www.lushusa.com/on/demandware.store/Sites-Lush-Site/en_US/Page-View?cid=sharkweek-landingpage-2014
http://www.lushusa.com/on/demandware.store/Sites-Lush-Site/en_US/Blog-Posts?cid=article_6-common-shark-myths
http://www.lushusa.com/on/demandware.store/Sites-Lush-Site/en_US/Blog-Posts?cid=article_how-to-start-a-fin-free-chapter
http://fin-free.com/petitions